Distribution Deep Dive 5

Title and angle ? Distribution Deep Dive 5 delivers practical distribution guidance with real-world steps, constraints, and checkpoints readers can apply immediately.

Channel goals ? Define what each channel should do: awareness on Instagram, clicks on LinkedIn, saves on Pinterest, email signups from the blog. Match assets to intent.

Crop strategy ? Export dedicated crops with safe zones for UI: 4:5 IG feed, 9:16 stories/reels, 16:9 YouTube, 3:4 Pinterest. Never rely on auto-cropping.

Metadata ? Write titles, descriptions, and alt text that explain value and context. Avoid keyword stuffing; clarity wins search and accessibility.

UTM discipline ? Tag links so you know which asset and channel drove action. Review analytics weekly to adjust spend and creative.

Posting cadence ? Batch schedule but engage live for the first 15 minutes. Pin helpful comments and answer questions to signal quality.

Repurposing ? Turn hero articles into carousels, short clips, and email summaries. Reuse strongest frames across channels with tuned copy.

A/B testing ? Test headlines, thumbnails, and first-frame hooks. Keep a spreadsheet of winners by audience so you do not repeat old mistakes.

Legal and brand ? Respect music and image licenses for every platform. Keep brand voice consistent even when formats change.

Performance review ? Track watch time, saves, shares, and scroll depth rather than likes alone. Optimize for the metric that matches your goal.

International ? Localize captions and time zones for key markets. Provide subtitles and burned-in captions for silent autoplay environments.

Lifecycle ? Refresh top performers quarterly with updated stats or visuals, and retire assets that underperform after multiple tests.